diff --git a/api/user/v1/user.pb.go b/api/user/v1/user.pb.go
index 12a954ca3f4..0cbc35158e2 100644
--- a/api/user/v1/user.pb.go
+++ b/api/user/v1/user.pb.go
@@ -13,6 +13,7 @@ import (
 
 	_ "github.com/grpc-ecosystem/grpc-gateway/v2/protoc-gen-openapiv2/options"
 	_ "google.golang.org/genproto/googleapis/api/annotations"
+	_ "google.golang.org/genproto/googleapis/api/visibility"
 	protoreflect "google.golang.org/protobuf/reflect/protoreflect"
 	protoimpl "google.golang.org/protobuf/runtime/protoimpl"
 	timestamppb "google.golang.org/protobuf/types/known/timestamppb"
@@ -151,6 +152,96 @@ func (x *GetUserResponse) GetSnoozeCount() uint32 {
 	return 0
 }
 
+type GetDemoUserCredentialsRequest struct {
+	state         protoimpl.MessageState `protogen:"open.v1"`
+	unknownFields protoimpl.UnknownFields
+	sizeCache     protoimpl.SizeCache
+}
+
+func (x *GetDemoUserCredentialsRequest) Reset() {
+	*x = GetDemoUserCredentialsRequest{}
+	mi := &file_user_v1_user_proto_msgTypes[2]
+	ms := protoimpl.X.MessageStateOf(protoimpl.Pointer(x))
+	ms.StoreMessageInfo(mi)
+}
+
+func (x *GetDemoUserCredentialsRequest) String() string {
+	return protoimpl.X.MessageStringOf(x)
+}
+
+func (*GetDemoUserCredentialsRequest) ProtoMessage() {}
+
+func (x *GetDemoUserCredentialsRequest) ProtoReflect() protoreflect.Message {
+	mi := &file_user_v1_user_proto_msgTypes[2]
+	if x != nil {
+		ms := protoimpl.X.MessageStateOf(protoimpl.Pointer(x))
+		if ms.LoadMessageInfo() == nil {
+			ms.StoreMessageInfo(mi)
+		}
+		return ms
+	}
+	return mi.MessageOf(x)
+}
+
+// Deprecated: Use GetDemoUserCredentialsRequest.ProtoReflect.Descriptor instead.
+func (*GetDemoUserCredentialsRequest) Descriptor() ([]byte, []int) {
+	return file_user_v1_user_proto_rawDescGZIP(), []int{2}
+}
+
+type GetDemoUserCredentialsResponse struct {
+	state protoimpl.MessageState `protogen:"open.v1"`
+	// Demo username
+	Username string `protobuf:"bytes,1,opt,name=username,proto3" json:"username,omitempty"`
+	// Demo password
+	Password      string `protobuf:"bytes,2,opt,name=password,proto3" json:"password,omitempty"`
+	unknownFields protoimpl.UnknownFields
+	sizeCache     protoimpl.SizeCache
+}
+
+func (x *GetDemoUserCredentialsResponse) Reset() {
+	*x = GetDemoUserCredentialsResponse{}
+	mi := &file_user_v1_user_proto_msgTypes[3]
+	ms := protoimpl.X.MessageStateOf(protoimpl.Pointer(x))
+	ms.StoreMessageInfo(mi)
+}
+
+func (x *GetDemoUserCredentialsResponse) String() string {
+	return protoimpl.X.MessageStringOf(x)
+}
+
+func (*GetDemoUserCredentialsResponse) ProtoMessage() {}
+
+func (x *GetDemoUserCredentialsResponse) ProtoReflect() protoreflect.Message {
+	mi := &file_user_v1_user_proto_msgTypes[3]
+	if x != nil {
+		ms := protoimpl.X.MessageStateOf(protoimpl.Pointer(x))
+		if ms.LoadMessageInfo() == nil {
+			ms.StoreMessageInfo(mi)
+		}
+		return ms
+	}
+	return mi.MessageOf(x)
+}
+
+// Deprecated: Use GetDemoUserCredentialsResponse.ProtoReflect.Descriptor instead.
+func (*GetDemoUserCredentialsResponse) Descriptor() ([]byte, []int) {
+	return file_user_v1_user_proto_rawDescGZIP(), []int{3}
+}
+
+func (x *GetDemoUserCredentialsResponse) GetUsername() string {
+	if x != nil {
+		return x.Username
+	}
+	return ""
+}
+
+func (x *GetDemoUserCredentialsResponse) GetPassword() string {
+	if x != nil {
+		return x.Password
+	}
+	return ""
+}
+
 type UpdateUserRequest struct {
 	state protoimpl.MessageState `protogen:"open.v1"`
 	// Product Tour
@@ -165,7 +256,7 @@ type UpdateUserRequest struct {
 
 func (x *UpdateUserRequest) Reset() {
 	*x = UpdateUserRequest{}
-	mi := &file_user_v1_user_proto_msgTypes[2]
+	mi := &file_user_v1_user_proto_msgTypes[4]
 	ms := protoimpl.X.MessageStateOf(protoimpl.Pointer(x))
 	ms.StoreMessageInfo(mi)
 }
@@ -177,7 +268,7 @@ func (x *UpdateUserRequest) String() string {
 func (*UpdateUserRequest) ProtoMessage() {}
 
 func (x *UpdateUserRequest) ProtoReflect() protoreflect.Message {
-	mi := &file_user_v1_user_proto_msgTypes[2]
+	mi := &file_user_v1_user_proto_msgTypes[4]
 	if x != nil {
 		ms := protoimpl.X.MessageStateOf(protoimpl.Pointer(x))
 		if ms.LoadMessageInfo() == nil {
@@ -190,7 +281,7 @@ func (x *UpdateUserRequest) ProtoReflect() protoreflect.Message {
 
 // Deprecated: Use UpdateUserRequest.ProtoReflect.Descriptor instead.
 func (*UpdateUserRequest) Descriptor() ([]byte, []int) {
-	return file_user_v1_user_proto_rawDescGZIP(), []int{2}
+	return file_user_v1_user_proto_rawDescGZIP(), []int{4}
 }
 
 func (x *UpdateUserRequest) GetProductTourCompleted() bool {
@@ -234,7 +325,7 @@ type UpdateUserResponse struct {
 
 func (x *UpdateUserResponse) Reset() {
 	*x = UpdateUserResponse{}
-	mi := &file_user_v1_user_proto_msgTypes[3]
+	mi := &file_user_v1_user_proto_msgTypes[5]
 	ms := protoimpl.X.MessageStateOf(protoimpl.Pointer(x))
 	ms.StoreMessageInfo(mi)
 }
@@ -246,7 +337,7 @@ func (x *UpdateUserResponse) String() string {
 func (*UpdateUserResponse) ProtoMessage() {}
 
 func (x *UpdateUserResponse) ProtoReflect() protoreflect.Message {
-	mi := &file_user_v1_user_proto_msgTypes[3]
+	mi := &file_user_v1_user_proto_msgTypes[5]
 	if x != nil {
 		ms := protoimpl.X.MessageStateOf(protoimpl.Pointer(x))
 		if ms.LoadMessageInfo() == nil {
@@ -259,7 +350,7 @@ func (x *UpdateUserResponse) ProtoReflect() protoreflect.Message {
 
 // Deprecated: Use UpdateUserResponse.ProtoReflect.Descriptor instead.
 func (*UpdateUserResponse) Descriptor() ([]byte, []int) {
-	return file_user_v1_user_proto_rawDescGZIP(), []int{3}
+	return file_user_v1_user_proto_rawDescGZIP(), []int{5}
 }
 
 func (x *UpdateUserResponse) GetUserId() uint32 {
@@ -312,7 +403,7 @@ type ListUsersRequest struct {
 
 func (x *ListUsersRequest) Reset() {
 	*x = ListUsersRequest{}
-	mi := &file_user_v1_user_proto_msgTypes[4]
+	mi := &file_user_v1_user_proto_msgTypes[6]
 	ms := protoimpl.X.MessageStateOf(protoimpl.Pointer(x))
 	ms.StoreMessageInfo(mi)
 }
@@ -324,7 +415,7 @@ func (x *ListUsersRequest) String() string {
 func (*ListUsersRequest) ProtoMessage() {}
 
 func (x *ListUsersRequest) ProtoReflect() protoreflect.Message {
-	mi := &file_user_v1_user_proto_msgTypes[4]
+	mi := &file_user_v1_user_proto_msgTypes[6]
 	if x != nil {
 		ms := protoimpl.X.MessageStateOf(protoimpl.Pointer(x))
 		if ms.LoadMessageInfo() == nil {
@@ -337,7 +428,7 @@ func (x *ListUsersRequest) ProtoReflect() protoreflect.Message {
 
 // Deprecated: Use ListUsersRequest.ProtoReflect.Descriptor instead.
 func (*ListUsersRequest) Descriptor() ([]byte, []int) {
-	return file_user_v1_user_proto_rawDescGZIP(), []int{4}
+	return file_user_v1_user_proto_rawDescGZIP(), []int{6}
 }
 
 type ListUsersResponse struct {
@@ -349,7 +440,7 @@ type ListUsersResponse struct {
 
 func (x *ListUsersResponse) Reset() {
 	*x = ListUsersResponse{}
-	mi := &file_user_v1_user_proto_msgTypes[5]
+	mi := &file_user_v1_user_proto_msgTypes[7]
 	ms := protoimpl.X.MessageStateOf(protoimpl.Pointer(x))
 	ms.StoreMessageInfo(mi)
 }
@@ -361,7 +452,7 @@ func (x *ListUsersResponse) String() string {
 func (*ListUsersResponse) ProtoMessage() {}
 
 func (x *ListUsersResponse) ProtoReflect() protoreflect.Message {
-	mi := &file_user_v1_user_proto_msgTypes[5]
+	mi := &file_user_v1_user_proto_msgTypes[7]
 	if x != nil {
 		ms := protoimpl.X.MessageStateOf(protoimpl.Pointer(x))
 		if ms.LoadMessageInfo() == nil {
@@ -374,7 +465,7 @@ func (x *ListUsersResponse) ProtoReflect() protoreflect.Message {
 
 // Deprecated: Use ListUsersResponse.ProtoReflect.Descriptor instead.
 func (*ListUsersResponse) Descriptor() ([]byte, []int) {
-	return file_user_v1_user_proto_rawDescGZIP(), []int{5}
+	return file_user_v1_user_proto_rawDescGZIP(), []int{7}
 }
 
 func (x *ListUsersResponse) GetUsers() []*ListUsersResponse_UserDetail {
@@ -395,7 +486,7 @@ type ListUsersResponse_UserDetail struct {
 
 func (x *ListUsersResponse_UserDetail) Reset() {
 	*x = ListUsersResponse_UserDetail{}
-	mi := &file_user_v1_user_proto_msgTypes[6]
+	mi := &file_user_v1_user_proto_msgTypes[8]
 	ms := protoimpl.X.MessageStateOf(protoimpl.Pointer(x))
 	ms.StoreMessageInfo(mi)
 }
@@ -407,7 +498,7 @@ func (x *ListUsersResponse_UserDetail) String() string {
 func (*ListUsersResponse_UserDetail) ProtoMessage() {}
 
 func (x *ListUsersResponse_UserDetail) ProtoReflect() protoreflect.Message {
-	mi := &file_user_v1_user_proto_msgTypes[6]
+	mi := &file_user_v1_user_proto_msgTypes[8]
 	if x != nil {
 		ms := protoimpl.X.MessageStateOf(protoimpl.Pointer(x))
 		if ms.LoadMessageInfo() == nil {
@@ -420,7 +511,7 @@ func (x *ListUsersResponse_UserDetail) ProtoReflect() protoreflect.Message {
 
 // Deprecated: Use ListUsersResponse_UserDetail.ProtoReflect.Descriptor instead.
 func (*ListUsersResponse_UserDetail) Descriptor() ([]byte, []int) {
-	return file_user_v1_user_proto_rawDescGZIP(), []int{5, 0}
+	return file_user_v1_user_proto_rawDescGZIP(), []int{7, 0}
 }
 
 func (x *ListUsersResponse_UserDetail) GetUserId() uint32 {
@@ -441,7 +532,7 @@ var File_user_v1_user_proto protoreflect.FileDescriptor
 
 const file_user_v1_user_proto_rawDesc = "" +
 	"\n" +
-	"\x12user/v1/user.proto\x12\auser.v1\x1a\x1cgoogle/api/annotations.proto\x1a\x1fgoogle/protobuf/timestamp.proto\x1a.protoc-gen-openapiv2/options/annotations.proto\"\x10\n" +
+	"\x12user/v1/user.proto\x12\auser.v1\x1a\x1cgoogle/api/annotations.proto\x1a\x1bgoogle/api/visibility.proto\x1a\x1fgoogle/protobuf/timestamp.proto\x1a.protoc-gen-openapiv2/options/annotations.proto\"\x10\n" +
 	"\x0eGetUserRequest\"\xac\x02\n" +
 	"\x0fGetUserResponse\x12\x17\n" +
 	"\auser_id\x18\x01 \x01(\rR\x06userId\x124\n" +
@@ -450,7 +541,13 @@ const file_user_v1_user_proto_rawDesc = "" +
 	"\x13snoozed_pmm_version\x18\x04 \x01(\tR\x11snoozedPmmVersion\x129\n" +
 	"\n" +
 	"snoozed_at\x18\x06 \x01(\v2\x1a.google.protobuf.TimestampR\tsnoozedAt\x12!\n" +
-	"\fsnooze_count\x18\a \x01(\rR\vsnoozeCountJ\x04\b\x05\x10\x06\"\x95\x02\n" +
+	"\fsnooze_count\x18\a \x01(\rR\vsnoozeCountJ\x04\b\x05\x10\x06\"1\n" +
+	"\x1dGetDemoUserCredentialsRequest:\x10\xfa\xd2\xe4\x93\x02\n" +
+	"\x12\bINTERNAL\"j\n" +
+	"\x1eGetDemoUserCredentialsResponse\x12\x1a\n" +
+	"\busername\x18\x01 \x01(\tR\busername\x12\x1a\n" +
+	"\bpassword\x18\x02 \x01(\tR\bpassword:\x10\xfa\xd2\xe4\x93\x02\n" +
+	"\x12\bINTERNAL\"\x95\x02\n" +
 	"\x11UpdateUserRequest\x129\n" +
 	"\x16product_tour_completed\x18\x02 \x01(\bH\x00R\x14productTourCompleted\x88\x01\x01\x12;\n" +
 	"\x17alerting_tour_completed\x18\x03 \x01(\bH\x01R\x15alertingTourCompleted\x88\x01\x01\x123\n" +
@@ -472,12 +569,14 @@ const file_user_v1_user_proto_rawDesc = "" +
 	"\n" +
 	"UserDetail\x12\x17\n" +
 	"\auser_id\x18\x01 \x01(\rR\x06userId\x12\x19\n" +
-	"\brole_ids\x18\x02 \x03(\rR\aroleIds2\xd4\x03\n" +
+	"\brole_ids\x18\x02 \x03(\rR\aroleIds2\xc3\x05\n" +
 	"\vUserService\x12\x8e\x01\n" +
 	"\aGetUser\x12\x17.user.v1.GetUserRequest\x1a\x18.user.v1.GetUserResponse\"P\x92A9\x12\x10Get user details\x1a%Retrieve user details from PMM server\x82\xd3\xe4\x93\x02\x0e\x12\f/v1/users/me\x12\x93\x01\n" +
 	"\n" +
 	"UpdateUser\x12\x1a.user.v1.UpdateUserRequest\x1a\x1b.user.v1.UpdateUserResponse\"L\x92A2\x12\rUpdate a user\x1a!Update user details in PMM server\x82\xd3\xe4\x93\x02\x11:\x01*\x1a\f/v1/users/me\x12\x9d\x01\n" +
-	"\tListUsers\x12\x19.user.v1.ListUsersRequest\x1a\x1a.user.v1.ListUsersResponse\"Y\x92AE\x12\x0eList all users\x1a3Retrieve user details for all users from PMM server\x82\xd3\xe4\x93\x02\v\x12\t/v1/usersB\x8f\x01\x92A\f\x12\n" +
+	"\tListUsers\x12\x19.user.v1.ListUsersRequest\x1a\x1a.user.v1.ListUsersResponse\"Y\x92AE\x12\x0eList all users\x1a3Retrieve user details for all users from PMM server\x82\xd3\xe4\x93\x02\v\x12\t/v1/users\x12\xec\x01\n" +
+	"\x16GetDemoUserCredentials\x12&.user.v1.GetDemoUserCredentialsRequest\x1a'.user.v1.GetDemoUserCredentialsResponse\"\x80\x01\x92AK\x12\x19Get demo user credentials\x1a.Retrieve demo user credentials from PMM server\xfa\xd2\xe4\x93\x02\n" +
+	"\x12\bINTERNAL\x82\xd3\xe4\x93\x02\x1c\x12\x1a/v1/users/demo/credentialsB\x8f\x01\x92A\f\x12\n" +
 	"\n" +
 	"\bUser API\n" +
 	"\vcom.user.v1B\tUserProtoP\x01Z)github.com/percona/pmm/api/user/v1;userv1\xa2\x02\x03UXX\xaa\x02\aUser.V1\xca\x02\aUser\\V1\xe2\x02\x13User\\V1\\GPBMetadata\xea\x02\bUser::V1b\x06proto3"
@@ -495,31 +594,35 @@ func file_user_v1_user_proto_rawDescGZIP() []byte {
 }
 
 var (
-	file_user_v1_user_proto_msgTypes = make([]protoimpl.MessageInfo, 7)
+	file_user_v1_user_proto_msgTypes = make([]protoimpl.MessageInfo, 9)
 	file_user_v1_user_proto_goTypes  = []any{
-		(*GetUserRequest)(nil),               // 0: user.v1.GetUserRequest
-		(*GetUserResponse)(nil),              // 1: user.v1.GetUserResponse
-		(*UpdateUserRequest)(nil),            // 2: user.v1.UpdateUserRequest
-		(*UpdateUserResponse)(nil),           // 3: user.v1.UpdateUserResponse
-		(*ListUsersRequest)(nil),             // 4: user.v1.ListUsersRequest
-		(*ListUsersResponse)(nil),            // 5: user.v1.ListUsersResponse
-		(*ListUsersResponse_UserDetail)(nil), // 6: user.v1.ListUsersResponse.UserDetail
-		(*timestamppb.Timestamp)(nil),        // 7: google.protobuf.Timestamp
+		(*GetUserRequest)(nil),                 // 0: user.v1.GetUserRequest
+		(*GetUserResponse)(nil),                // 1: user.v1.GetUserResponse
+		(*GetDemoUserCredentialsRequest)(nil),  // 2: user.v1.GetDemoUserCredentialsRequest
+		(*GetDemoUserCredentialsResponse)(nil), // 3: user.v1.GetDemoUserCredentialsResponse
+		(*UpdateUserRequest)(nil),              // 4: user.v1.UpdateUserRequest
+		(*UpdateUserResponse)(nil),             // 5: user.v1.UpdateUserResponse
+		(*ListUsersRequest)(nil),               // 6: user.v1.ListUsersRequest
+		(*ListUsersResponse)(nil),              // 7: user.v1.ListUsersResponse
+		(*ListUsersResponse_UserDetail)(nil),   // 8: user.v1.ListUsersResponse.UserDetail
+		(*timestamppb.Timestamp)(nil),          // 9: google.protobuf.Timestamp
 	}
 )
 
 var file_user_v1_user_proto_depIdxs = []int32{
-	7, // 0: user.v1.GetUserResponse.snoozed_at:type_name -> google.protobuf.Timestamp
-	7, // 1: user.v1.UpdateUserResponse.snoozed_at:type_name -> google.protobuf.Timestamp
-	6, // 2: user.v1.ListUsersResponse.users:type_name -> user.v1.ListUsersResponse.UserDetail
+	9, // 0: user.v1.GetUserResponse.snoozed_at:type_name -> google.protobuf.Timestamp
+	9, // 1: user.v1.UpdateUserResponse.snoozed_at:type_name -> google.protobuf.Timestamp
+	8, // 2: user.v1.ListUsersResponse.users:type_name -> user.v1.ListUsersResponse.UserDetail
 	0, // 3: user.v1.UserService.GetUser:input_type -> user.v1.GetUserRequest
-	2, // 4: user.v1.UserService.UpdateUser:input_type -> user.v1.UpdateUserRequest
-	4, // 5: user.v1.UserService.ListUsers:input_type -> user.v1.ListUsersRequest
-	1, // 6: user.v1.UserService.GetUser:output_type -> user.v1.GetUserResponse
-	3, // 7: user.v1.UserService.UpdateUser:output_type -> user.v1.UpdateUserResponse
-	5, // 8: user.v1.UserService.ListUsers:output_type -> user.v1.ListUsersResponse
-	6, // [6:9] is the sub-list for method output_type
-	3, // [3:6] is the sub-list for method input_type
+	4, // 4: user.v1.UserService.UpdateUser:input_type -> user.v1.UpdateUserRequest
+	6, // 5: user.v1.UserService.ListUsers:input_type -> user.v1.ListUsersRequest
+	2, // 6: user.v1.UserService.GetDemoUserCredentials:input_type -> user.v1.GetDemoUserCredentialsRequest
+	1, // 7: user.v1.UserService.GetUser:output_type -> user.v1.GetUserResponse
+	5, // 8: user.v1.UserService.UpdateUser:output_type -> user.v1.UpdateUserResponse
+	7, // 9: user.v1.UserService.ListUsers:output_type -> user.v1.ListUsersResponse
+	3, // 10: user.v1.UserService.GetDemoUserCredentials:output_type -> user.v1.GetDemoUserCredentialsResponse
+	7, // [7:11] is the sub-list for method output_type
+	3, // [3:7] is the sub-list for method input_type
 	3, // [3:3] is the sub-list for extension type_name
 	3, // [3:3] is the sub-list for extension extendee
 	0, // [0:3] is the sub-list for field type_name
@@ -530,14 +633,14 @@ func file_user_v1_user_proto_init() {
 	if File_user_v1_user_proto != nil {
 		return
 	}
-	file_user_v1_user_proto_msgTypes[2].OneofWrappers = []any{}
+	file_user_v1_user_proto_msgTypes[4].OneofWrappers = []any{}
 	type x struct{}
 	out := protoimpl.TypeBuilder{
 		File: protoimpl.DescBuilder{
 			GoPackagePath: reflect.TypeOf(x{}).PkgPath(),
 			RawDescriptor: unsafe.Slice(unsafe.StringData(file_user_v1_user_proto_rawDesc), len(file_user_v1_user_proto_rawDesc)),
 			NumEnums:      0,
-			NumMessages:   7,
+			NumMessages:   9,
 			NumExtensions: 0,
 			NumServices:   1,
 		},
diff --git a/api/user/v1/user.pb.gw.go b/api/user/v1/user.pb.gw.go
index 52268099c70..0784efe7c47 100644
--- a/api/user/v1/user.pb.gw.go
+++ b/api/user/v1/user.pb.gw.go
@@ -104,6 +104,27 @@ func local_request_UserService_ListUsers_0(ctx context.Context, marshaler runtim
 	return msg, metadata, err
 }
 
+func request_UserService_GetDemoUserCredentials_0(ctx context.Context, marshaler runtime.Marshaler, client UserServiceClient, req *http.Request, pathParams map[string]string) (proto.Message, runtime.ServerMetadata, error) {
+	var (
+		protoReq GetDemoUserCredentialsRequest
+		metadata runtime.ServerMetadata
+	)
+	if req.Body != nil {
+		_, _ = io.Copy(io.Discard, req.Body)
+	}
+	msg, err := client.GetDemoUserCredentials(ctx, &protoReq, grpc.Header(&metadata.HeaderMD), grpc.Trailer(&metadata.TrailerMD))
+	return msg, metadata, err
+}
+
+func local_request_UserService_GetDemoUserCredentials_0(ctx context.Context, marshaler runtime.Marshaler, server UserServiceServer, req *http.Request, pathParams map[string]string) (proto.Message, runtime.ServerMetadata, error) {
+	var (
+		protoReq GetDemoUserCredentialsRequest
+		metadata runtime.ServerMetadata
+	)
+	msg, err := server.GetDemoUserCredentials(ctx, &protoReq)
+	return msg, metadata, err
+}
+
 // RegisterUserServiceHandlerServer registers the http handlers for service UserService to "mux".
 // UnaryRPC     :call UserServiceServer directly.
 // StreamingRPC :currently unsupported pending https://github.com/grpc/grpc-go/issues/906.
@@ -170,6 +191,26 @@ func RegisterUserServiceHandlerServer(ctx context.Context, mux *runtime.ServeMux
 		}
 		forward_UserService_ListUsers_0(annotatedContext, mux, outboundMarshaler, w, req, resp, mux.GetForwardResponseOptions()...)
 	})
+	mux.Handle(http.MethodGet, pattern_UserService_GetDemoUserCredentials_0, func(w http.ResponseWriter, req *http.Request, pathParams map[string]string) {
+		ctx, cancel := context.WithCancel(req.Context())
+		defer cancel()
+		var stream runtime.ServerTransportStream
+		ctx = grpc.NewContextWithServerTransportStream(ctx, &stream)
+		inboundMarshaler, outboundMarshaler := runtime.MarshalerForRequest(mux, req)
+		annotatedContext, err := runtime.AnnotateIncomingContext(ctx, mux, req, "/user.v1.UserService/GetDemoUserCredentials", runtime.WithHTTPPathPattern("/v1/users/demo/credentials"))
+		if err != nil {
+			runtime.HTTPError(ctx, mux, outboundMarshaler, w, req, err)
+			return
+		}
+		resp, md, err := local_request_UserService_GetDemoUserCredentials_0(annotatedContext, inboundMarshaler, server, req, pathParams)
+		md.HeaderMD, md.TrailerMD = metadata.Join(md.HeaderMD, stream.Header()), metadata.Join(md.TrailerMD, stream.Trailer())
+		annotatedContext = runtime.NewServerMetadataContext(annotatedContext, md)
+		if err != nil {
+			runtime.HTTPError(annotatedContext, mux, outboundMarshaler, w, req, err)
+			return
+		}
+		forward_UserService_GetDemoUserCredentials_0(annotatedContext, mux, outboundMarshaler, w, req, resp, mux.GetForwardResponseOptions()...)
+	})
 
 	return nil
 }
@@ -261,17 +302,36 @@ func RegisterUserServiceHandlerClient(ctx context.Context, mux *runtime.ServeMux
 		}
 		forward_UserService_ListUsers_0(annotatedContext, mux, outboundMarshaler, w, req, resp, mux.GetForwardResponseOptions()...)
 	})
+	mux.Handle(http.MethodGet, pattern_UserService_GetDemoUserCredentials_0, func(w http.ResponseWriter, req *http.Request, pathParams map[string]string) {
+		ctx, cancel := context.WithCancel(req.Context())
+		defer cancel()
+		inboundMarshaler, outboundMarshaler := runtime.MarshalerForRequest(mux, req)
+		annotatedContext, err := runtime.AnnotateContext(ctx, mux, req, "/user.v1.UserService/GetDemoUserCredentials", runtime.WithHTTPPathPattern("/v1/users/demo/credentials"))
+		if err != nil {
+			runtime.HTTPError(ctx, mux, outboundMarshaler, w, req, err)
+			return
+		}
+		resp, md, err := request_UserService_GetDemoUserCredentials_0(annotatedContext, inboundMarshaler, client, req, pathParams)
+		annotatedContext = runtime.NewServerMetadataContext(annotatedContext, md)
+		if err != nil {
+			runtime.HTTPError(annotatedContext, mux, outboundMarshaler, w, req, err)
+			return
+		}
+		forward_UserService_GetDemoUserCredentials_0(annotatedContext, mux, outboundMarshaler, w, req, resp, mux.GetForwardResponseOptions()...)
+	})
 	return nil
 }
 
 var (
-	pattern_UserService_GetUser_0    = runtime.MustPattern(runtime.NewPattern(1, []int{2, 0, 2, 1, 2, 2}, []string{"v1", "users", "me"}, ""))
-	pattern_UserService_UpdateUser_0 = runtime.MustPattern(runtime.NewPattern(1, []int{2, 0, 2, 1, 2, 2}, []string{"v1", "users", "me"}, ""))
-	pattern_UserService_ListUsers_0  = runtime.MustPattern(runtime.NewPattern(1, []int{2, 0, 2, 1}, []string{"v1", "users"}, ""))
+	pattern_UserService_GetUser_0                = runtime.MustPattern(runtime.NewPattern(1, []int{2, 0, 2, 1, 2, 2}, []string{"v1", "users", "me"}, ""))
+	pattern_UserService_UpdateUser_0             = runtime.MustPattern(runtime.NewPattern(1, []int{2, 0, 2, 1, 2, 2}, []string{"v1", "users", "me"}, ""))
+	pattern_UserService_ListUsers_0              = runtime.MustPattern(runtime.NewPattern(1, []int{2, 0, 2, 1}, []string{"v1", "users"}, ""))
+	pattern_UserService_GetDemoUserCredentials_0 = runtime.MustPattern(runtime.NewPattern(1, []int{2, 0, 2, 1, 2, 2, 2, 3}, []string{"v1", "users", "demo", "credentials"}, ""))
 )
 
 var (
-	forward_UserService_GetUser_0    = runtime.ForwardResponseMessage
-	forward_UserService_UpdateUser_0 = runtime.ForwardResponseMessage
-	forward_UserService_ListUsers_0  = runtime.ForwardResponseMessage
+	forward_UserService_GetUser_0                = runtime.ForwardResponseMessage
+	forward_UserService_UpdateUser_0             = runtime.ForwardResponseMessage
+	forward_UserService_ListUsers_0              = runtime.ForwardResponseMessage
+	forward_UserService_GetDemoUserCredentials_0 = runtime.ForwardResponseMessage
 )
diff --git a/api/user/v1/user.pb.validate.go b/api/user/v1/user.pb.validate.go
index a6c5de6f159..023b79bbd64 100644
--- a/api/user/v1/user.pb.validate.go
+++ b/api/user/v1/user.pb.validate.go
@@ -274,6 +274,216 @@ var _ interface {
 	ErrorName() string
 } = GetUserResponseValidationError{}
 
+// Validate checks the field values on GetDemoUserCredentialsRequest with the
+// rules defined in the proto definition for this message. If any rules are
+// violated, the first error encountered is returned, or nil if there are no violations.
+func (m *GetDemoUserCredentialsRequest) Validate() error {
+	return m.validate(false)
+}
+
+// ValidateAll checks the field values on GetDemoUserCredentialsRequest with
+// the rules defined in the proto definition for this message. If any rules
+// are violated, the result is a list of violation errors wrapped in
+// GetDemoUserCredentialsRequestMultiError, or nil if none found.
+func (m *GetDemoUserCredentialsRequest) ValidateAll() error {
+	return m.validate(true)
+}
+
+func (m *GetDemoUserCredentialsRequest) validate(all bool) error {
+	if m == nil {
+		return nil
+	}
+
+	var errors []error
+
+	if len(errors) > 0 {
+		return GetDemoUserCredentialsRequestMultiError(errors)
+	}
+
+	return nil
+}
+
+// GetDemoUserCredentialsRequestMultiError is an error wrapping multiple
+// validation errors returned by GetDemoUserCredentialsRequest.ValidateAll()
+// if the designated constraints aren't met.
+type GetDemoUserCredentialsRequestMultiError []error
+
+// Error returns a concatenation of all the error messages it wraps.
+func (m GetDemoUserCredentialsRequestMultiError) Error() string {
+	msgs := make([]string, 0, len(m))
+	for _, err := range m {
+		msgs = append(msgs, err.Error())
+	}
+	return strings.Join(msgs, "; ")
+}
+
+// AllErrors returns a list of validation violation errors.
+func (m GetDemoUserCredentialsRequestMultiError) AllErrors() []error { return m }
+
+// GetDemoUserCredentialsRequestValidationError is the validation error
+// returned by GetDemoUserCredentialsRequest.Validate if the designated
+// constraints aren't met.
+type GetDemoUserCredentialsRequestValidationError struct {
+	field  string
+	reason string
+	cause  error
+	key    bool
+}
+
+// Field function returns field value.
+func (e GetDemoUserCredentialsRequestValidationError) Field() string { return e.field }
+
+// Reason function returns reason value.
+func (e GetDemoUserCredentialsRequestValidationError) Reason() string { return e.reason }
+
+// Cause function returns cause value.
+func (e GetDemoUserCredentialsRequestValidationError) Cause() error { return e.cause }
+
+// Key function returns key value.
+func (e GetDemoUserCredentialsRequestValidationError) Key() bool { return e.key }
+
+// ErrorName returns error name.
+func (e GetDemoUserCredentialsRequestValidationError) ErrorName() string {
+	return "GetDemoUserCredentialsRequestValidationError"
+}
+
+// Error satisfies the builtin error interface
+func (e GetDemoUserCredentialsRequestValidationError) Error() string {
+	cause := ""
+	if e.cause != nil {
+		cause = fmt.Sprintf(" | caused by: %v", e.cause)
+	}
+
+	key := ""
+	if e.key {
+		key = "key for "
+	}
+
+	return fmt.Sprintf(
+		"invalid %sGetDemoUserCredentialsRequest.%s: %s%s",
+		key,
+		e.field,
+		e.reason,
+		cause)
+}
+
+var _ error = GetDemoUserCredentialsRequestValidationError{}
+
+var _ interface {
+	Field() string
+	Reason() string
+	Key() bool
+	Cause() error
+	ErrorName() string
+} = GetDemoUserCredentialsRequestValidationError{}
+
+// Validate checks the field values on GetDemoUserCredentialsResponse with the
+// rules defined in the proto definition for this message. If any rules are
+// violated, the first error encountered is returned, or nil if there are no violations.
+func (m *GetDemoUserCredentialsResponse) Validate() error {
+	return m.validate(false)
+}
+
+// ValidateAll checks the field values on GetDemoUserCredentialsResponse with
+// the rules defined in the proto definition for this message. If any rules
+// are violated, the result is a list of violation errors wrapped in
+// GetDemoUserCredentialsResponseMultiError, or nil if none found.
+func (m *GetDemoUserCredentialsResponse) ValidateAll() error {
+	return m.validate(true)
+}
+
+func (m *GetDemoUserCredentialsResponse) validate(all bool) error {
+	if m == nil {
+		return nil
+	}
+
+	var errors []error
+
+	// no validation rules for Username
+
+	// no validation rules for Password
+
+	if len(errors) > 0 {
+		return GetDemoUserCredentialsResponseMultiError(errors)
+	}
+
+	return nil
+}
+
+// GetDemoUserCredentialsResponseMultiError is an error wrapping multiple
+// validation errors returned by GetDemoUserCredentialsResponse.ValidateAll()
+// if the designated constraints aren't met.
+type GetDemoUserCredentialsResponseMultiError []error
+
+// Error returns a concatenation of all the error messages it wraps.
+func (m GetDemoUserCredentialsResponseMultiError) Error() string {
+	msgs := make([]string, 0, len(m))
+	for _, err := range m {
+		msgs = append(msgs, err.Error())
+	}
+	return strings.Join(msgs, "; ")
+}
+
+// AllErrors returns a list of validation violation errors.
+func (m GetDemoUserCredentialsResponseMultiError) AllErrors() []error { return m }
+
+// GetDemoUserCredentialsResponseValidationError is the validation error
+// returned by GetDemoUserCredentialsResponse.Validate if the designated
+// constraints aren't met.
+type GetDemoUserCredentialsResponseValidationError struct {
+	field  string
+	reason string
+	cause  error
+	key    bool
+}
+
+// Field function returns field value.
+func (e GetDemoUserCredentialsResponseValidationError) Field() string { return e.field }
+
+// Reason function returns reason value.
+func (e GetDemoUserCredentialsResponseValidationError) Reason() string { return e.reason }
+
+// Cause function returns cause value.
+func (e GetDemoUserCredentialsResponseValidationError) Cause() error { return e.cause }
+
+// Key function returns key value.
+func (e GetDemoUserCredentialsResponseValidationError) Key() bool { return e.key }
+
+// ErrorName returns error name.
+func (e GetDemoUserCredentialsResponseValidationError) ErrorName() string {
+	return "GetDemoUserCredentialsResponseValidationError"
+}
+
+// Error satisfies the builtin error interface
+func (e GetDemoUserCredentialsResponseValidationError) Error() string {
+	cause := ""
+	if e.cause != nil {
+		cause = fmt.Sprintf(" | caused by: %v", e.cause)
+	}
+
+	key := ""
+	if e.key {
+		key = "key for "
+	}
+
+	return fmt.Sprintf(
+		"invalid %sGetDemoUserCredentialsResponse.%s: %s%s",
+		key,
+		e.field,
+		e.reason,
+		cause)
+}
+
+var _ error = GetDemoUserCredentialsResponseValidationError{}
+
+var _ interface {
+	Field() string
+	Reason() string
+	Key() bool
+	Cause() error
+	ErrorName() string
+} = GetDemoUserCredentialsResponseValidationError{}
+
 // Validate checks the field values on UpdateUserRequest with the rules defined
 // in the proto definition for this message. If any rules are violated, the
 // first error encountered is returned, or nil if there are no violations.
diff --git a/api/user/v1/user.proto b/api/user/v1/user.proto
index 300cef97db9..6d3d984e778 100644
--- a/api/user/v1/user.proto
+++ b/api/user/v1/user.proto
@@ -3,6 +3,7 @@ syntax = "proto3";
 package user.v1;
 
 import "google/api/annotations.proto";
+import "google/api/visibility.proto";
 import "google/protobuf/timestamp.proto";
 import "protoc-gen-openapiv2/options/annotations.proto";
 
@@ -28,6 +29,19 @@ message GetUserResponse {
   uint32 snooze_count = 7;
 }
 
+message GetDemoUserCredentialsRequest {
+  option (google.api.message_visibility).restriction = "INTERNAL";
+}
+
+message GetDemoUserCredentialsResponse {
+  option (google.api.message_visibility).restriction = "INTERNAL";
+
+  // Demo username
+  string username = 1;
+  // Demo password
+  string password = 2;
+}
+
 message UpdateUserRequest {
   // Product Tour
   optional bool product_tour_completed = 2;
@@ -92,4 +106,15 @@ service UserService {
       description: "Retrieve user details for all users from PMM server"
     };
   }
+
+  // GetDemoUserCredentials is an internal API to retrieve demo user credentials from PMM server.
+  // It is not exposed to external users and is only used for testing and demonstration purposes.
+  rpc GetDemoUserCredentials(GetDemoUserCredentialsRequest) returns (GetDemoUserCredentialsResponse) {
+    option (google.api.method_visibility).restriction = "INTERNAL";
+    option (google.api.http) = {get: "/v1/users/demo/credentials"};
+    option (grpc.gateway.protoc_gen_openapiv2.options.openapiv2_operation) = {
+      summary: "Get demo user credentials"
+      description: "Retrieve demo user credentials from PMM server"
+    };
+  }
 }
diff --git a/api/user/v1/user_grpc.pb.go b/api/user/v1/user_grpc.pb.go
index 4201de2b381..8946f4bfb1a 100644
--- a/api/user/v1/user_grpc.pb.go
+++ b/api/user/v1/user_grpc.pb.go
@@ -20,9 +20,10 @@ import (
 const _ = grpc.SupportPackageIsVersion9
 
 const (
-	UserService_GetUser_FullMethodName    = "/user.v1.UserService/GetUser"
-	UserService_UpdateUser_FullMethodName = "/user.v1.UserService/UpdateUser"
-	UserService_ListUsers_FullMethodName  = "/user.v1.UserService/ListUsers"
+	UserService_GetUser_FullMethodName                = "/user.v1.UserService/GetUser"
+	UserService_UpdateUser_FullMethodName             = "/user.v1.UserService/UpdateUser"
+	UserService_ListUsers_FullMethodName              = "/user.v1.UserService/ListUsers"
+	UserService_GetDemoUserCredentials_FullMethodName = "/user.v1.UserService/GetDemoUserCredentials"
 )
 
 // UserServiceClient is the client API for UserService service.
@@ -34,6 +35,9 @@ type UserServiceClient interface {
 	GetUser(ctx context.Context, in *GetUserRequest, opts ...grpc.CallOption) (*GetUserResponse, error)
 	UpdateUser(ctx context.Context, in *UpdateUserRequest, opts ...grpc.CallOption) (*UpdateUserResponse, error)
 	ListUsers(ctx context.Context, in *ListUsersRequest, opts ...grpc.CallOption) (*ListUsersResponse, error)
+	// GetDemoUserCredentials is an internal API to retrieve demo user credentials from PMM server.
+	// It is not exposed to external users and is only used for testing and demonstration purposes.
+	GetDemoUserCredentials(ctx context.Context, in *GetDemoUserCredentialsRequest, opts ...grpc.CallOption) (*GetDemoUserCredentialsResponse, error)
 }
 
 type userServiceClient struct {
@@ -74,6 +78,16 @@ func (c *userServiceClient) ListUsers(ctx context.Context, in *ListUsersRequest,
 	return out, nil
 }
 
+func (c *userServiceClient) GetDemoUserCredentials(ctx context.Context, in *GetDemoUserCredentialsRequest, opts ...grpc.CallOption) (*GetDemoUserCredentialsResponse, error) {
+	cOpts := append([]grpc.CallOption{grpc.StaticMethod()}, opts...)
+	out := new(GetDemoUserCredentialsResponse)
+	err := c.cc.Invoke(ctx, UserService_GetDemoUserCredentials_FullMethodName, in, out, cOpts...)
+	if err != nil {
+		return nil, err
+	}
+	return out, nil
+}
+
 // UserServiceServer is the server API for UserService service.
 // All implementations must embed UnimplementedUserServiceServer
 // for forward compatibility.
@@ -83,6 +97,9 @@ type UserServiceServer interface {
 	GetUser(context.Context, *GetUserRequest) (*GetUserResponse, error)
 	UpdateUser(context.Context, *UpdateUserRequest) (*UpdateUserResponse, error)
 	ListUsers(context.Context, *ListUsersRequest) (*ListUsersResponse, error)
+	// GetDemoUserCredentials is an internal API to retrieve demo user credentials from PMM server.
+	// It is not exposed to external users and is only used for testing and demonstration purposes.
+	GetDemoUserCredentials(context.Context, *GetDemoUserCredentialsRequest) (*GetDemoUserCredentialsResponse, error)
 	mustEmbedUnimplementedUserServiceServer()
 }
 
@@ -104,6 +121,10 @@ func (UnimplementedUserServiceServer) UpdateUser(context.Context, *UpdateUserReq
 func (UnimplementedUserServiceServer) ListUsers(context.Context, *ListUsersRequest) (*ListUsersResponse, error) {
 	return nil, status.Error(codes.Unimplemented, "method ListUsers not implemented")
 }
+
+func (UnimplementedUserServiceServer) GetDemoUserCredentials(context.Context, *GetDemoUserCredentialsRequest) (*GetDemoUserCredentialsResponse, error) {
+	return nil, status.Error(codes.Unimplemented, "method GetDemoUserCredentials not implemented")
+}
 func (UnimplementedUserServiceServer) mustEmbedUnimplementedUserServiceServer() {}
 func (UnimplementedUserServiceServer) testEmbeddedByValue()                     {}
 
@@ -179,6 +200,24 @@ func _UserService_ListUsers_Handler(srv interface{}, ctx context.Context, dec fu
 	return interceptor(ctx, in, info, handler)
 }
 
+func _UserService_GetDemoUserCredentials_Handler(srv interface{}, ctx context.Context, dec func(interface{}) error, interceptor grpc.UnaryServerInterceptor) (interface{}, error) {
+	in := new(GetDemoUserCredentialsRequest)
+	if err := dec(in); err != nil {
+		return nil, err
+	}
+	if interceptor == nil {
+		return srv.(UserServiceServer).GetDemoUserCredentials(ctx, in)
+	}
+	info := &grpc.UnaryServerInfo{
+		Server:     srv,
+		FullMethod: UserService_GetDemoUserCredentials_FullMethodName,
+	}
+	handler := func(ctx context.Context, req interface{}) (interface{}, error) {
+		return srv.(UserServiceServer).GetDemoUserCredentials(ctx, req.(*GetDemoUserCredentialsRequest))
+	}
+	return interceptor(ctx, in, info, handler)
+}
+
 // UserService_ServiceDesc is the grpc.ServiceDesc for UserService service.
 // It's only intended for direct use with grpc.RegisterService,
 // and not to be introspected or modified (even as a copy)
@@ -198,6 +237,10 @@ var UserService_ServiceDesc = grpc.ServiceDesc{
 			MethodName: "ListUsers",
 			Handler:    _UserService_ListUsers_Handler,
 		},
+		{
+			MethodName: "GetDemoUserCredentials",
+			Handler:    _UserService_GetDemoUserCredentials_Handler,
+		},
 	},
 	Streams:  []grpc.StreamDesc{},
 	Metadata: "user/v1/user.proto",
diff --git a/managed/services/grafana/auth_server.go b/managed/services/grafana/auth_server.go
index bc47cbd0447..44642dd9ad7 100644
--- a/managed/services/grafana/auth_server.go
+++ b/managed/services/grafana/auth_server.go
@@ -86,6 +86,9 @@ var rules = map[string]role{
 	"/v1/platform:":                   admin,
 	"/v1/platform/":                   viewer,
 	"/v1/users":                       viewer,
+	// special case - used on Grafana login page before user can be authenticated.
+	// Used for PMM Demo user only.
+	"/v1/users/demo/credentials": none,
 
 	// must be available without authentication for health checking
 	"/v1/server/readyz":            none,
diff --git a/managed/services/user/user.go b/managed/services/user/user.go
index 2ae4deb33fc..dfddb0c413f 100644
--- a/managed/services/user/user.go
+++ b/managed/services/user/user.go
@@ -18,6 +18,7 @@ package user
 
 import (
 	"context"
+	"os"
 	"time"
 
 	"github.com/AlekSi/pointer"
@@ -165,3 +166,12 @@ func (s *Service) ListUsers(_ context.Context, _ *userv1.ListUsersRequest) (*use
 
 	return resp, nil
 }
+
+// GetDemoUserCredentials is an internal API to retrieve demo user credentials from PMM server.
+// It is not exposed to external users and is only used for testing and demonstration purposes.
+func (s *Service) GetDemoUserCredentials(_ context.Context, _ *userv1.GetDemoUserCredentialsRequest) (*userv1.GetDemoUserCredentialsResponse, error) { //nolint:unparam
+	return &userv1.GetDemoUserCredentialsResponse{
+		Username: os.Getenv("PMM_DEMO_USER_USERNAME"),
+		Password: os.Getenv("PMM_DEMO_USER_PASSWORD"),
+	}, nil
+}
diff --git a/managed/services/user/user_test.go b/managed/services/user/user_test.go
index a9ac601fee8..6e9ddebf181 100644
--- a/managed/services/user/user_test.go
+++ b/managed/services/user/user_test.go
@@ -285,3 +285,19 @@ func TestSnoozeUpdate(t *testing.T) {
 		mockClient.AssertExpectations(t)
 	})
 }
+
+func TestService_GetDemoUserCredentials(t *testing.T) {
+	// Set environment variables for the test
+	demoUserUsername := "demo_user"
+	demoUserPassword := "demo_pass"
+	t.Setenv("PMM_DEMO_USER_USERNAME", demoUserUsername)
+	t.Setenv("PMM_DEMO_USER_PASSWORD", demoUserPassword)
+
+	s := &Service{}
+
+	resp, err := s.GetDemoUserCredentials(context.Background(), &userv1.GetDemoUserCredentialsRequest{})
+	require.NoError(t, err)
+	assert.NotNil(t, resp)
+	assert.Equal(t, demoUserUsername, resp.Username)
+	assert.Equal(t, demoUserPassword, resp.Password)
+}