diff --git a/relay-event-normalization/src/event.rs b/relay-event-normalization/src/event.rs
index 43cb8784fb8..16620b78a4e 100644
--- a/relay-event-normalization/src/event.rs
+++ b/relay-event-normalization/src/event.rs
@@ -30,7 +30,7 @@ use uuid::Uuid;
 
 use crate::normalize::request;
 use crate::span::ai::enrich_ai_event_data;
-use crate::span::tag_extraction::extract_span_tags_from_event;
+use crate::span::tag_extraction::{extract_segment_name_from_event, extract_span_tags_from_event};
 use crate::utils::{self, MAX_DURATION_MOBILE_MS, get_event_user_tag};
 use crate::{
     BorrowedSpanOpDefaults, BreakdownsConfig, CombinedMeasurementsConfig, GeoIpLookup, MaxChars,
@@ -347,6 +347,7 @@ fn normalize(event: &mut Event, meta: &mut Meta, config: &NormalizationConfig) {
             config.max_tag_value_length,
             config.span_allowed_hosts,
         );
+        extract_segment_name_from_event(event);
     }
 
     if let Some(context) = event.context_mut::<TraceContext>() {
diff --git a/relay-event-normalization/src/normalize/span/tag_extraction.rs b/relay-event-normalization/src/normalize/span/tag_extraction.rs
index 8cf8f7607ee..92a331ff51c 100644
--- a/relay-event-normalization/src/normalize/span/tag_extraction.rs
+++ b/relay-event-normalization/src/normalize/span/tag_extraction.rs
@@ -59,6 +59,30 @@ impl std::fmt::Display for RenderBlockingStatus {
     }
 }
 
+/// Extracts the `transaction` field and writes it into child spans
+/// as `data.segment_name`.
+pub(crate) fn extract_segment_name_from_event(event: &mut Event) {
+    let Some(transaction) = event.transaction.value() else {
+        return;
+    };
+
+    let Some(spans) = event.spans.value_mut() else {
+        return;
+    };
+
+    for span in spans {
+        let Some(span) = span.value_mut() else {
+            continue;
+        };
+
+        let data = span.data.get_or_insert_with(Default::default);
+
+        if data.segment_name.is_empty() {
+            data.segment_name = Annotated::new(transaction.clone());
+        }
+    }
+}
+
 /// Wrapper for [`extract_span_tags`].
 ///
 /// Tags longer than `max_tag_value_size` bytes will be truncated.
diff --git a/relay-spans/src/v1_to_v2.rs b/relay-spans/src/v1_to_v2.rs
index 0359ac998d8..60a17b622e5 100644
--- a/relay-spans/src/v1_to_v2.rs
+++ b/relay-spans/src/v1_to_v2.rs
@@ -476,7 +476,7 @@ mod tests {
                 .attributes
                 .value()
                 .unwrap()
-                .get_value("sentry.segment.name")
+                .get_value(SENTRY__SEGMENT__NAME)
                 .and_then(Value::as_str),
             Some("hi")
         );
diff --git a/tests/integration/test_ai.py b/tests/integration/test_ai.py
index 8622a134cc8..092c9da9e4d 100644
--- a/tests/integration/test_ai.py
+++ b/tests/integration/test_ai.py
@@ -429,6 +429,7 @@ def test_ai_spans_example_transaction(
                 "sentry.sdk.name": {"type": "string", "value": "raven-node"},
                 "sentry.sdk.version": {"type": "string", "value": "2.6.3"},
                 "sentry.segment.id": {"type": "string", "value": "657cf984a6a4e59b"},
+                "sentry.segment.name": {"type": "string", "value": "main"},
                 "sentry.status": {"type": "string", "value": "ok"},
                 "sentry.trace.status": {"type": "string", "value": "ok"},
                 "sentry.transaction": {"type": "string", "value": "main"},
@@ -543,6 +544,7 @@ def test_ai_spans_example_transaction(
                 "sentry.sdk.name": {"type": "string", "value": "raven-node"},
                 "sentry.sdk.version": {"type": "string", "value": "2.6.3"},
                 "sentry.segment.id": {"type": "string", "value": "657cf984a6a4e59b"},
+                "sentry.segment.name": {"type": "string", "value": "main"},
                 "sentry.status": {"type": "string", "value": "ok"},
                 "sentry.trace.status": {"type": "string", "value": "ok"},
                 "sentry.transaction": {"type": "string", "value": "main"},
@@ -646,6 +648,7 @@ def test_ai_spans_example_transaction(
                 "sentry.sdk.name": {"type": "string", "value": "raven-node"},
                 "sentry.sdk.version": {"type": "string", "value": "2.6.3"},
                 "sentry.segment.id": {"type": "string", "value": "657cf984a6a4e59b"},
+                "sentry.segment.name": {"type": "string", "value": "main"},
                 "sentry.status": {"type": "string", "value": "ok"},
                 "sentry.status_code": {"type": "string", "value": "200"},
                 "sentry.trace.status": {"type": "string", "value": "ok"},
@@ -729,6 +732,7 @@ def test_ai_spans_example_transaction(
                 "sentry.sdk.name": {"type": "string", "value": "raven-node"},
                 "sentry.sdk.version": {"type": "string", "value": "2.6.3"},
                 "sentry.segment.id": {"type": "string", "value": "657cf984a6a4e59b"},
+                "sentry.segment.name": {"type": "string", "value": "main"},
                 "sentry.status": {"type": "string", "value": "ok"},
                 "sentry.trace.status": {"type": "string", "value": "ok"},
                 "sentry.transaction": {"type": "string", "value": "main"},
@@ -795,6 +799,7 @@ def test_ai_spans_example_transaction(
                 "sentry.sdk.name": {"type": "string", "value": "raven-node"},
                 "sentry.sdk.version": {"type": "string", "value": "2.6.3"},
                 "sentry.segment.id": {"type": "string", "value": "657cf984a6a4e59b"},
+                "sentry.segment.name": {"type": "string", "value": "main"},
                 "sentry.status": {"type": "string", "value": "ok"},
                 "sentry.status_code": {"type": "string", "value": "200"},
                 "sentry.trace.status": {"type": "string", "value": "ok"},
@@ -871,6 +876,7 @@ def test_ai_spans_example_transaction(
                 "sentry.sdk.name": {"type": "string", "value": "raven-node"},
                 "sentry.sdk.version": {"type": "string", "value": "2.6.3"},
                 "sentry.segment.id": {"type": "string", "value": "657cf984a6a4e59b"},
+                "sentry.segment.name": {"type": "string", "value": "main"},
                 "sentry.status": {"type": "string", "value": "ok"},
                 "sentry.trace.status": {"type": "string", "value": "ok"},
                 "sentry.transaction": {"type": "string", "value": "main"},
@@ -937,6 +943,7 @@ def test_ai_spans_example_transaction(
                 "sentry.sdk.name": {"type": "string", "value": "raven-node"},
                 "sentry.sdk.version": {"type": "string", "value": "2.6.3"},
                 "sentry.segment.id": {"type": "string", "value": "657cf984a6a4e59b"},
+                "sentry.segment.name": {"type": "string", "value": "main"},
                 "sentry.status": {"type": "string", "value": "ok"},
                 "sentry.status_code": {"type": "string", "value": "200"},
                 "sentry.trace.status": {"type": "string", "value": "ok"},
@@ -1043,6 +1050,7 @@ def test_ai_spans_example_transaction(
                 "sentry.sdk.name": {"type": "string", "value": "raven-node"},
                 "sentry.sdk.version": {"type": "string", "value": "2.6.3"},
                 "sentry.segment.id": {"type": "string", "value": "657cf984a6a4e59b"},
+                "sentry.segment.name": {"type": "string", "value": "main"},
                 "sentry.status": {"type": "string", "value": "ok"},
                 "sentry.trace.status": {"type": "string", "value": "ok"},
                 "sentry.transaction": {"type": "string", "value": "main"},
@@ -1143,6 +1151,7 @@ def test_ai_spans_example_transaction(
                 "sentry.sdk.name": {"type": "string", "value": "raven-node"},
                 "sentry.sdk.version": {"type": "string", "value": "2.6.3"},
                 "sentry.segment.id": {"type": "string", "value": "657cf984a6a4e59b"},
+                "sentry.segment.name": {"type": "string", "value": "main"},
                 "sentry.status": {"type": "string", "value": "ok"},
                 "sentry.status_code": {"type": "string", "value": "200"},
                 "sentry.trace.status": {"type": "string", "value": "ok"},
diff --git a/tests/integration/test_span_links.py b/tests/integration/test_span_links.py
index 63eb39b9217..3d0851fc73b 100644
--- a/tests/integration/test_span_links.py
+++ b/tests/integration/test_span_links.py
@@ -99,6 +99,7 @@ def test_event_with_span_link_in_transaction(relay, mini_sentry):
             "start_timestamp": 1624366926.0,
             "timestamp": 1624366927.0,
             "sentry_tags": mock.ANY,
+            "data": {"sentry.segment.name": "/users"},
             "links": [
                 {
                     "trace_id": "4c79f60c11214eb38604f4ae0781bfb2",
diff --git a/tests/integration/test_spans.py b/tests/integration/test_spans.py
index 9a4bcb6b891..dc46b8b9541 100644
--- a/tests/integration/test_spans.py
+++ b/tests/integration/test_spans.py
@@ -139,6 +139,7 @@ def test_span_extraction(
             "sentry.sdk.name": {"type": "string", "value": "raven-node"},
             "sentry.sdk.version": {"type": "string", "value": "2.6.3"},
             "sentry.status": {"type": "string", "value": "ok"},
+            "sentry.segment.name": {"type": "string", "value": "hi"},
             "sentry.trace.status": {"type": "string", "value": "ok"},
             "sentry.transaction": {"type": "string", "value": "hi"},
             "sentry.transaction.op": {"type": "string", "value": "hi"},