diff --git a/integration_test/ownership/manager_test.exs b/integration_test/ownership/manager_test.exs
index a34c73d..962cfa2 100644
--- a/integration_test/ownership/manager_test.exs
+++ b/integration_test/ownership/manager_test.exs
@@ -681,6 +681,35 @@ defmodule ManagerTest do
     assert log =~ "** (RuntimeError) oops"
   end
 
+  test "includes label in ownership error when label is provided" do
+    if function_exported?(:proc_lib, :get_label, 1) do
+      {:ok, pool, opts} = start_pool(label: TestRepo)
+
+      error =
+        assert_raise DBConnection.OwnershipError, fn ->
+          P.run(pool, fn _ -> :ok end, opts)
+        end
+
+      assert error.message =~ "cannot find ownership process"
+      assert error.message =~ "using mode :manual"
+
+      assert error.message =~ "(TestRepo)"
+    end
+  end
+
+  test "doesn't require a label to produce an ownership error" do
+    {:ok, pool, opts} = start_pool()
+
+    # Try to use the pool without checking out - should raise OwnershipError
+    error =
+      assert_raise DBConnection.OwnershipError, fn ->
+        P.run(pool, fn _ -> :ok end, opts)
+      end
+
+    assert error.message =~ "cannot find ownership process"
+    assert error.message =~ "using mode :manual"
+  end
+
   defp start_pool(opts \\ []) do
     stack = [{:ok, :state}] ++ List.duplicate({:idle, :state}, 10)
     {:ok, agent} = A.start_link(stack)
diff --git a/lib/db_connection/ownership/manager.ex b/lib/db_connection/ownership/manager.ex
index 482bc7b..8de2678 100644
--- a/lib/db_connection/ownership/manager.ex
+++ b/lib/db_connection/ownership/manager.ex
@@ -98,6 +98,10 @@ defmodule DBConnection.Ownership.Manager do
     mode = Keyword.get(pool_opts, :ownership_mode, :auto)
     checkout_opts = Keyword.take(pool_opts, [:ownership_timeout, :queue_target, :queue_interval])
 
+    if label = pool_opts[:label] do
+      Util.set_label({__MODULE__, label})
+    end
+
     {:ok,
      %{
        pool: pool,
@@ -406,9 +410,14 @@ defmodule DBConnection.Ownership.Manager do
   end
 
   defp not_found({pid, _} = from, mode) do
+    label = Util.pool_label(self())
+    label_info = if label, do: "(#{inspect(label)}) ", else: ""
+
     msg = """
     cannot find ownership process for #{Util.inspect_pid(pid)}
-    using mode #{inspect(mode)}.
+    #{label_info}using mode #{inspect(mode)}.
+    (Note that a connection's mode reverts to :manual if its owner
+    terminates.)
 
     When using ownership, you must manage connections in one
     of the four ways:
diff --git a/lib/db_connection/util.ex b/lib/db_connection/util.ex
index 59d4fb3..e866ec8 100644
--- a/lib/db_connection/util.ex
+++ b/lib/db_connection/util.ex
@@ -32,12 +32,27 @@ defmodule DBConnection.Util do
   """
   def set_label(label) do
     if function_exported?(Process, :set_label, 1) do
-      Process.set_label(label)
+      apply(Process, :set_label, [label])
     else
       :ok
     end
   end
 
+  @doc """
+  Get the pool label from a pid's process label.
+
+  Returns the label if found, or `nil` otherwise.
+  Process labels set as `{module, label}` tuples have the label extracted.
+  """
+  def pool_label(pid) when is_pid(pid) do
+    case get_label(pid) do
+      {module, label} when is_atom(module) and module != nil and label != nil -> label
+      _ -> nil
+    end
+  end
+
+  def pool_label(_other), do: nil
+
   # Get a process label if `:proc_lib.get_label/1` is available.
   defp get_label(pid) do
     if function_exported?(:proc_lib, :get_label, 1) do