Amazon Ads Forecasting API (beta) is now available in the MCP #9
tspicer
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Amazon Ads has released a new forecasting API for Amazon DSP campaigns, bringing real-time forecast data directly into advertisers' workflows. Built on the Amazon Ads data model, the API delivers the same forecasting capabilities currently available in the ADSP Campaign Manager interface.
https://advertising.amazon.com/API/docs/en-us/guides/dsp/forecasts
The initial release provides campaign-level forecasts for key performance metrics including spend, reach, CPC, CPA, and ROAS across campaign flights. These forecasts are available for both new campaigns and active campaigns with budget allocation.
Additional features are planned throughout 2025, including line-item level forecasts, incremental spend opportunities, and creative performance predictions. These metrics will also become accessible through Amazon Marketing Cloud datasets for simplified integration into existing analytics platforms.
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